Russian President Vladimir Putin expressed enthusiasm for Indian cinema, stating that Bollywood films are the most popular in Russia. During a media briefing before the BRICS Summit, he highlighted the presence of a dedicated TV channel for Indian movies and the ongoing BRICS film festival, indicating a strong interest in promoting Indian films in Russia. Putin mentioned his willingness to discuss incentives for film production with Indian Prime Minister Narendra Modi during Modi's upcoming visit to Russia on October 22-23. He also suggested creating music festivals and cultural collaborations among BRICS nations to further strengthen ties.

Putin noted the historical cultural connections between India and Russia, referencing the popularity of Indian films like *Awaara* and *Disco Dancer*, and acknowledged the mutual influence of their cultures. He expressed confidence that discussions with Modi would lead to fruitful agreements, emphasizing the potential for showcasing diverse BRICS actors and cultures through cinema.