USA, Washington: Donald Trump's campaign is set to launch a significant $10 million advertising blitz across six key battleground states this week, aiming to counter the rising momentum of Democratic rival Kamala Harris. This marks Trump's largest ad investment since January, during his bid for the Republican nomination, and comes as Harris has gained substantial support following President Joe Biden’s recent withdrawal from the race and endorsement of Harris.

Harris has quickly consolidated her position within the Democratic Party and attracted major donor support, energizing voters who were previously disengaged under Biden. In response, Trump has shifted his strategy from attacking Biden’s fitness to portraying Harris as an extreme liberal out of touch with the average American, particularly in swing states like those in the Rust Belt. Trump’s latest ad features Harris’s past statements to argue that she is out of step with everyday concerns.

Harris's campaign has countered these attacks by emphasizing her leadership in advancing the Biden-Harris administration's agenda and pointing to Trump's legal issues and controversial policies. Meanwhile, Trump-supporting super PAC MAGA Inc. has initiated a $32 million ad campaign criticizing Harris, while the Democratic super PAC Future Forward has committed $50 million to bolster Harris’s campaign efforts in pivotal states. Despite Harris's strong fundraising and emerging prominence, the challenge remains to solidify her public image before Trump’s narrative takes hold.