UK, London: The British government will investigate the use of "dynamic pricing" by ticketing websites following complaints that tickets for the Oasis reunion tour were sold at excessively high prices.

The sales for Noel and Liam Gallagher's comeback shows began on Saturday morning, but Ticketmaster, a major online ticketing platform, continually raised prices while people waited in line for hours.

Dynamic pricing adjusts ticket prices based on demand. Although this practice has long been common in the U.S. for high-demand events, it has recently become more widespread in the U.K., leading to increased prices. For example, Oasis tickets initially listed at 148.50 (€176) surged to 355.20 (€422) after just a few hours.

In response to mounting criticism from Oasis fans, Culture Secretary Lisa Nandy announced that the government would investigate this contentious practice. Nandy described the sharply increased prices as “depressing” and expressed a desire to end “rip-off resales” and ensure that tickets are sold at “fair prices.” She confirmed that the government's planned review of ticket sales and consumer protection would now include an examination of dynamic pricing.

Labour Cabinet colleague Lucy Powell was also impacted by the ticketing issue. On X, Powell commented on the experience of facing a "queue for the queue" on Saturday morning. She managed to purchase a ticket for the concert, but at more than double the original price.

Powell noted that such practices are becoming increasingly common, not only for tickets but also for airlines and trains during peak times, as she told the BBC on Sunday morning.