San Francisco, California, USA: Indian American entrepreneurs Rishabh Jain and Shreyas Kumar, the minds behind the AI-driven commerce company FERMAT, have introduced a new tool designed to strengthen brand visibility across leading AI platforms. The duo, who founded the California-based startup in 2021, announced the rollout of their AI Search Commerce Engine—described as the first solution created specifically to help retail brands understand their presence, create shoppable content, and drive sales from AI answer systems such as ChatGPT, Claude, Gemini, and others.

The company says the new product addresses a major gap: retailers are not fully capitalising on the nearly one billion product-related searches made every week through AI tools like Grok. With search engines increasingly shifting toward AI-generated answers, particularly after Google’s transition to AI-responded queries that summarise website content without requiring users to visit individual pages, brands face a new challenge in maintaining visibility.

CEO and co-founder Rishabh Jain explained that their earlier product, FERMAT Funnels, was created to improve how companies convert paid traffic. Now, the team is expanding its focus. “Customers are discovering products through AI systems, which operate as answer engines rather than traditional search platforms. That means brands need a completely new playbook,” Jain noted.

The AI Search Commerce Engine provides three main functions for retailers:

1. It identifies high-intent customer prompts by analysing SEO signals, reviews, catalogues, and marketing data.
2. It automatically produces shoppable, brand-owned content that’s optimised for large language models and published on the brand’s website.
3. It tracks visibility and conversions, offering insights such as attribution data, competitive analysis, and real-time prompt opportunities.

According to FERMAT, brands using the tool can expect significant improvements—potentially double the visibility in key product categories, more frequent mentions in AI-generated shopping recommendations, and measurable e-commerce conversions tied to the content produced by the platform.

Jain said feedback from hundreds of retailers has underscored one theme: optimising content for AI answer engines is not optional anymore—it’s becoming essential for 2026 and beyond.