Prince Harry and Meghan Markle are reportedly shifting their focus to solo ventures, emphasizing individual projects over joint appearances. PR specialist Mark Borkowski indicates that this change is a response to the challenges they’ve faced in establishing a unified public persona, noting that their combined “star power” has not achieved the anticipated success.

Recently, the couple has made separate public appearances, with Prince Harry engaging in charitable activities while Meghan attended a gala for the Children's Hospital Los Angeles. Borkowski suggests that this separation has been evolving for some time, as they aim to reshape their narrative.

Prince Harry's commitments include events for WellChild and Sentebale, highlighting his dedication to charitable work, while Meghan is focusing on her projects, including a new Netflix show. Celebrity branding expert Doug Eldridge compares their strategy to a poker tactic, suggesting that separating their efforts might enhance their individual strengths amidst the negative associations tied to their joint public image. Overall, this shift signals a strategic pivot aimed at rebuilding their brands independently.